Internet Marketing Perth is a complex
matter, and as we enter into 2016, people are in a state of mind where they
reflect back on the year that was 2015, and try and work out what life holds in
store for them next. This is of course, impossible. You can never know what is
around the bend, but if you determine the vital parts of the past and look for
patterns you can get a better comprehension. This is specifically true for SEO.
I wish to try and explain to you a number of the major patterns that have been
coming out in 2015 throughout the Perth SEO market and the world. From this
with any luck together we can try and work out where to focus our efforts, this
will be particularly useful if you are a local Perth business.
Think Local
This is the greatest developing trend and
it is going to keep boosting in importance. This means that if you are an Perth
business and you are looking for local customers, then this is wonderful.
Launching with the changes from Google Pigeon, we saw a developing trend that
local Perth searches were in fact ranking higher than business with national
headquarters, or even sites on the other side of the city. Why? Because with
local searches people want to know what is near them! In 2016 this is going to
grow even more looking at the recent Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be developing even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing abroad and are beginning to emerge in Australia and it won't be
long before they gain appeal in Perth.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Perth business. 1 - you need to be focusing on
growing patterns, and make sure you have the capability to actually let people
pay - as an example, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2- you can start benefiting from the mobile nature of
paying. This means advertising, coupons and other fantastic deals that you can
send to people on their phones and therefore straight into their wallets.
Beacons
Beacons are a thing that has had growing
use overseas and we are finding them locally now too, but they are essentially
other ways of getting special offers to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it merely provides information or a
discount to people who are connected or sign up to the Beacon. This means that
people at your Perth store, or even taking a walk past the area will be given
more motivation to actually enter the store and make a purchase. It's a
creative advertising and marketing tool that will continue to grow in 2016, but
I wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for imaginative ways such as advertising. This
has been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell employing these aps. It is incredible how individuals can keep reinventing
ways to get their business out there, and the same may possibly be done for
your local company in Perth. Be creative and even analyze what other
individuals have done, especially when it comes to social media - if you see
something you like, take note of it and find a way to include a similar idea
into you own ad campaign.
My final pieces of parting suggestions -
and these are things that you should do now, today - would be to sign up to an
all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose
one you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your reputation at a local
Perth level, and also boost your authority and possibly even become an useful
resource for people. This goes to your local SEO efforts which are key in 2016.
So you will most likely observe that the future actually looks efficient for
Local businesses with trends and technology pushing for even greater
interaction at a 'community' level. This is great for Perth businesses, and so
I hope that you are as delighted as I am. With that in mind, if you are
lo9oking for more SEO advice, or are wanting to boost your SEO efforts, then
contact Internet Marketing Experts Perth on 1300 595 013 or visit, .internetmarketingexpertsPerth.com.au
