Digital SEO Marketing Perth is not as
simple as establishing a website there are of lots of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I intend to share with you a few lessons that I have discovered
Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO
Marketing, and because there are plenty of matters about Facebook Ads that I
wished I knew when I first began investing with them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local Perth
Business then you will want to set the location to Perth. It just makes sense,
right?
But what quite a few people overlook is
that they choose by default the option for "Everyone in this
Location".
So I want to explain to you what that
actually means. - 'everyone in this location' means every single person in
whose Facebook says that they are in Perth will be possibly targeted by your
ad. This is pretty specific, and yet still broad enough to where you may be
wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who live in Perth, or even just people visiting.
So depending on your operation, you may
wish to be targeting people that are visiting or even on holiday in Perth. By
selecting the option for this you can make sure you are connecting with the
specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your investment.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So always remember this option exists, and
have a think about what options are likely to benefit your business.
Lesson # 2 - Image v Text
This is something that I really had to
remember when first beginning. Facebook Ads must contain below 20 % text, it is
Facebook's way of making sure your ads actually are not being too obtrusive and
annoying, so you need to ensure that you have a nice image in your ad and your
font isn't too large.
Something that I have the tendency to use
is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are using in the ad.
So be certain to keep this in mind and your
ads will have more growth, and less automatic denial by Facebook.
Lesson # 3 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, many Facebook users are young, and younger customers basically only use
mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does rely on your audience,
but even if you are aiming at an older demographic, most will still have mobile
devices capable of using Facebook, so don't overlook this option.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means see to
it you look to make sure the ad works for mobile in the preview, and you try
out the quantity of ads you want aimed completely to 'mobile.
I hope these few thoughts and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing initiatives in Perth.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Perth on
1300 595 013 or visit,.internetmarketingexpertsPerth.com.au.
