Digital SEO Marketing is a
tough and complex area, and some of the ways that makes it even more difficult
is the way that Google is making it harder to find information. I am not
typically one to whine about the way that Google changes - usually they are
moving to make the SEO 'game' a more genuine a worth driven sector, but some
things are still aggravating. So what am I grumbling about here? Well allow me
to make an effort and clarify it this way.
Despite how you
plan to structure your keyword research, everything begins with a specific core
concept, one that you should develop by checking out your metrics and Google
Analytics.
The idea is that
from this principal idea and keyword, you then develop a seed list of terms,
expanding through related terms and synonyms of your core concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, internet marketing and other things to consider.
At one point,
Google was content to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
performs.
Google has
decided though that they are going to lower the access to the data produced by
specific searchers. This features those who are logged into a Google account
such as Gmail and Google+, along with anyone using recent updates of Mozilla
Firefox. The secure searchers are indicated in the search result site's domain
including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this influences an ever increasing
amount of data, being upwards of 80 %. This suggests that the days of simple
and free access to marketing reports through Google Analytics accounts are at
an end. Rather, you will have to invest in a Google AdWords advertising account
so as to use Google's proprietary information.
There are a
variety of good keyword research tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it seems that an SEO
company may be one of the simplest ways to learn the real metrics for many
niche areas. The main worry that is brought up by this is how it impacts the
small businesses in Perth that are trying to conduct some DIY SEO who don't
always want to run a full SEO campaign or invest too much money in AdWords or
AdSense. Where this goes next in 2016, only time will tell. But if you are
looking out for more information on ways that you can try and get more accurate
information and metrics that will actually help you, consider approaching an
SEO Agency. Every agency is different, so do some analysis and find one that is
best for you. For instance, you can contact my SEO firm, Internet Marketing
Experts Perth on1300 595 013 or visit,internetmarketingexpertsPerth.com.au
