Digital Advertising Perth
Digital Advertising in Perth means nothing if you do not know how you can use your Call
to Actions or (CTA's), because a Call to action may be the easiest way for you
to create a lead. It can make or break depending on how weak or strong your CTA
is, so I really want to give you a few tips to make sure that you are doing the
most you can to grow your brand and create those critical leads.
Wording
Really basic,
stay clear from common words that are going to make you seem desperate or like
you are pushing for a sale. For example, selecting between the words, 'buy' and
'shop' as a CTA, one might feel that they each mean the same thing. But you
have to understand that lots of people on the web normally avoid commitment, so
subconsciously even there is a tendency for most people to think that the
phrase 'buy' is locking them into something, whilst 'shop' is a way for them to
discover more facts. The point I am aiming to make is that you really need to
contemplate the wording and avoid words that have unexpected results.
Shape and Colour
It may seem
strange, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a number of reports into the
concept of design and its affect upon a person's perception, and essentially
one theory claims that curves are the leading way to go. So, if you intend to
try and optimise even more, think about making the button for your call to
action curved, rather than a square.
Now, colour,
this is an additional area that there are a few theories on. Some people will
have you believe that green is fantastic because it indicates 'go', but to keep
away from red because it is 'stop', or that blue is calming so it may make
consumers more relaxed ... Ultimately there really isn't any definitive
evidence to suggest one option over any other, so just go with what works best
for your design. One point that I will touch on though is that you should be
aware of the font size and colour-- If you want your digital advertising to be
most effective in the Perth area, it is a good idea to try and make it
different from the rest of your content, but don't go too crazy.
Location
Where your call
to action is set is quite crucial to digital advertising growth.
All that I mean
by this is make sure that you don't have it tucked away in a corner somewhere,
or that you have way too much text that is complicating the Call to action.
In the long run
it all comes down to figuring out the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think practical and think about
your consumer.
Boosting your
Online Sales with good CTA's.
If you would
like to improve your digital marketing strategy in Perth or just want know more
about CTA's then feel free to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsPerth.com.au.
This piece is
written with a handful of tips in mind, and it comes from a fair bit of
experimentation, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found anything that works, or even
know of a colour that works for you, let us know, or want a few free tips
contact us on 1300 595 013.
